February is the month supposedly love, so I found a perfect time with the presentation of the latest Chloé fragrance “Love Story” Eau de Toilette. Before I write about the smell, I invite you to the inspiring world of Chloé brand.
Top notes: orange blossom, aroma dew
Heart Notes: nasturtium, cherry blossom
Base note: cedar wood
Perfume creator: Anne Flipo
The smell of floral-green
Although the fashion house Chloe typically associated with Paris, its founder Gaby Aghion came to Paris from Egypt in 1952. Gaby was the youngest daughter of the owner of tobacco company and already in childhood live interest in fashion, and as a teenager supervised sewing dresses for her mother and sisters. Although she was educated and rich, which does not have to work, however, its willingness to act and explore the world was so great that moved with her beloved husband Raymond to Paris, where the open gallery, and she began to look at the situation of women and the clothes they wear. Paris brought together a modern approach to fashion. She freed women, giving them instead of clinging to rigid corsets and waist fabric – loose cotton dresses with luxurious poplin, sewn according to the principles of the highest haute-couture tailoring.
It was a revolution and the beginning of fashion “high quality” and “ready to wear” or pret-a-porter. Independent Gaby ahead of fashion trends and broke the rules, and its main principle was not to dress women, but give them a sense of freedom and naturalness. Instead of assuming atelier under his own name, borrowed a friend’s name Chloe Huysmann and ordered collection of dresses at the seamstress workshop Lucien Lelong, each model has given a different name, and then issued them to the luxury boutiques. In less than a decade, and the feminine, airy and modern style of the girl Chloe was visible on the streets of Paris. Color beige with pink accent became her trademark and shade, that same founder was associated with family parties and sand on the beaches of Egypt.
Gaby was the first trendsetterką and after the time of autonomous action, decided to surround the young talents who are under her supervision I design for Chloe.I so brilliant intuition prompted Gaby to trust in thirty years’ time Karl Lagerfeldowi. Karl developed the brand introduced over one shoulder dresses and translucent fabric. Parisian grown to love its feminine, light and airy kreacje.Po Lagerfeldzie came time Women-designers, and so in turn took over the helm: Stella McCartney, Phoebe Philo, Hannah MacGibbon and finally presently prevailing Clare waight Keller. Its stunning collections of clothing, accessories and bags, although modern, retain the DNA of the brand: elegance, simplicity and quality.
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